Like it or not, a large part of the world happens online. While this has been the case for quite some time, the pandemic has only further entrenched the internet as a place where we connect, discover, and consume.

Literature is no exception. Many of the in-person ways that authors traditionally connected with readers have been supplanted by online mechanisms. These days, it’s more important than ever for an author to have a strong online presence. And that starts with creating an author website that stands out. 

The team at Allegory Editing has put together these tips to help you build the best author website possible. 

How to create an author website 

Whether you’re sprucing up your existing site or starting from scratch, here is a list of some important items to keep in mind.

Up-to-date content

Make sure the event listings and launch dates on your website are current.

Proofread! Proofread! Proofread!

If your website is riddled with typos, readers may assume your books will be too. If proofreading is not your strong suit, consider hiring a professional.

Image is everything

Write Westerns? Your website shouldn’t be filled with cityscapes. YA author? Make sure your site isn’t populated with only pictures of adults. You get the idea. A picture is worth a thousand words—the images on your website should reflect the content of your writing.

Keep it fresh

Nothing says stale like a website that’s never updated with new content. Routinely add new blog posts, links, and other material to your page so that visitors have a reason to keep coming back.

A designer may be in order

You know what they say about first impressions. If your website is poorly designed and clunky, visitors won’t stay long. Poor color choices, backgrounds that make text hard to read, and too-small font are among the common design errors that result in an unprofessional-looking website.

There are many user-friendly programs out there to allow people with no coding experience to create slick, professional-looking websites. But even these programs require a familiarity with technology and a decent design eye in order to turn out an aesthetically pleasing, functional webpage. Be honest with yourself about your skill set. If you and technology just don’t mix, or you don’t spend much time on the internet and aren’t confident about what a good website should look like, it might be wise to invest in a professional. The cost may be more reasonable than you think, especially if you update the content yourself.

Let’s connect

Make sure to include social media links and a way to sign up for your author newsletter. Not on social media? Don’t have an author newsletter? Well . . . that’s a conversation for another time. ;-)

Your website should also include a way for people to reach out to you directly, either by email or a contact form.

Buy, baby, buy

Your website must include links to purchase your books. End of story.

Get an expert eye

The team at Allegory Editing can help you improve your author website. Contact us today to set up your website review or coaching session! 

In short

Creating an author website that stands out is a must. Whether you’re sprucing up your existing site or starting from scratch, it’s essential to pay attention to the details. By using our list of important items when assessing or designing your author website, you’ll be off to a great start. If you want further assistance, our new Author Website Review service is an excellent tool for ensuring your website is polished and professional.